Why is 25 store Better?

Last fall, we shared how we’re testing new store models in Charlotte, North Carolina and how all of them work together to meet our customers’ varied and changing needs. Today we’re introducing another piece to that pilot: our first ever small-format, digital-first store.

This new 5,000 sq. ft. store, which opens on July 26 in Monroe, will feature a curated selection of our best-in-category products, the expert services customers know and love like Geek Squad, and new ways to pick up your tech. Plus, we’re testing a new digital-first shopping experience that encourages customers to do everything from shop, select your product and get advice digitally while in the store.

This is one more way we’re continuing to invest in our stores to better serve our customers’ needs in an ever-growing digital world and create a more seamless shopping experience.

We’ll continue learning from our store pilots in Charlotte as this new small-format store test gets underway.

Smaller store, same great experience

While the shopping space inside the store is smaller than our traditional larger stores, shoppers can expect the same great experience and services, including:

• A curated selection of best-in-category products from home theater and audio, computing, headphones, wearables, fitness, cell phones, cameras, smart home, small appliances and more.
• Geek Squad and consultation services areas
• Many of the same ways to get your tech that customers know and love, including in-store pickup, as well as new pick-up lockers on the outside of the store, for around-the-clock pick-up options.

The Monroe store will carry large TVs, but it won’t carry major appliances and other larger products. Don’t worry, though, those items can still be purchased on BestBuy.com and picked up in Monroe, or can be shopped for at any of the larger format stores in the Charlotte area.

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